In the process of creating our pitch, we had many discussions as to what we were going to call our horror film. The film title we decided to choose was 'The Unseen'. After pitching our idea for a new horror film, we felt that we needed to gain feedback from members of our target audience. It was important for us to gather the opinions of our target audience to see whether they would like the name and thus be an appropriate choice for our film title. We conducted a small vox pop consisting of members of our target audience, and asked them what they thought about the title 'The Unseen' and if they liked the name. Members were aware of our film synopsis as they were also part of our focus group, thus they had a clear idea on what the film was going to be about. |